Author - Dave Swan, Chief Operating Officer - Toolkit Websites.
Google & Your Websites Words
Google is changing how they advertise your website to it's users.
As discussed by James back in May, Google is changing how it describes your business when search engine users see you in their results, but it goes deeper than that.
Google is reading your website, looking at all your images, following each web link and digesting everything you're saying to better understand who you are, what you do and the services you offer.
You can no longer rely on Meta Descriptions you've provided to be used, instead, you must ensure your websites general information is as up to date as it possibly can be. We're advising all our clients to check their websites text is up to date, latest pictures uploaded, new testimonials promoted and any recent projects or team goings on discussed with as much detail as possible.
Google will use all this information to deliver the most unique experience possible for each of their search engine users, which is why we now offer free website updates so all our clients sites are up to date at no extra cost.
Send in to us your new pictures, updated pricing, latest project information and any internal company changes as Google always loves info from behind the curtain. Our team can then keep your website up to date and give Google real time data on your company goings on!
Be honest and up to date, then you leave it to Google to best decide how to describe your business to potential customers and importantly, where to rank you in their results.
