Google Analytics 4 - Coming July 2023

Posted on 16th November 2022

On July 1, 2023, Google Analytics will stop working if you are using ‘Universal Analytics’.

It’s likely if you have had your Website or Analytics account built by us in the last 2 years you’re already on the latest Google Analytics 4.

If your website is older than 2020, it’s probable that you’re using Universal Google Analytics to track your websites traffic.

To check, we recommend you LOGIN TO ANALYTICS and see if this banner appears at the top of your page:

If you see this banner, we recommend you upgrade your websites tracking to Google Analytics 4 asap .

If you have multiple Properties in your Google Analytics account, such as other websites or apps you’re tracking, please be sure to check each one so all are up to date.


We strongly recommend you begin collecting data in Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits.

If you have any questions, get in touch with our team on or 01243 913 913 .

Back To Blog »