Google Analytics In 2023

Posted on 24th February 2023

Following on from our recent Google Analytics 4 blog post back in November it seems Google has changed it’s mind with how users can continue to manage their website traffic tracking.

Anyone with Universal Analytics, so those who set up their websites and analytics accounts pre 2021, will have their accounts automatically configured with a new Google Analytics property that ensures their web traffic data continues to be tracked.

This means you do not need to manually update your Google Analytics accounts as previously explained here.

This will breathe a sigh of relief for many of our clients and means normal service will continue as your website traffic data will continue to be recorded in your Analytics account.

Access your Google Analytics account here:

If you have any questions about this, please do contact our Support Team on 01243 913 913 or email

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