The result was an article written by Marcus, full of insightful tips on how to get the most from a website in the dental industry. We have already had a really positive response, including one of our most recent clients contacting the Toolkit Website team in direct response from the article.
So how can a website help in the dental industry? This may well be the question on your lips right now. The dentistry sector is one which is perhaps overlooked when realizing the high demands of its clients and the ways in which an up to date, active website could enhance the way the practice runs.
Running a dental practice successfully can be simplified via the web. From allowing patients to book appointments online to providing information on the, costs, procedures, enrolling new patients into the practice or simply allowing the public to see your opening hours. A website can be the one tool which separates your practice from others in your area.
Marcus Green offers some tips on ensuring you get the very best from your dentistry website:
- It is important to take the time to look around to ensure that you get value for money from your website provider. Next you need a strong structure which makes it easy for patients to find what they want on your website.
- You want to make the navigation on your site as easy as possible for your website visitors to find what they are looking for. Whether this is from the services you have on offer to emergency contact details for out of hour calls.
- Audience is vital. Although it is a legal requirement in the UK to ensure that all website are accessible to everyone, it is always to have a good idea of who you foresee using your website, and cater the design and content accordingly. Many dental practices will have patients of all ages from all walks of life; in this case a simple, clear, easily navigated website would be a sure asset.
- Ask the question “who will my ideal patients be?” When answering this question you should establish a clear idea of what you could use to target these people. Pick images carefully as they can have a great impact on the appeal of your site. Sometimes less is more. Overpowering your website with video, flash and images can be distracting. A good team of designers will know exactly the right combination to suit the needs of your business and your patients.
- Don’t forget to keep your search engine up to date. By updating this frequently with words relevant to your site, you will increase your chances of being found on the internet by your ideal patients.
- A Content Management System (CMS) is not something you may be overly familiar with but it is likely to be the most indispensable feature of your website package. This means you can personally update information and control exactly what is seen on your website exactly when you like, from any computer.
For more information, why not download the full pdf the article from
Dental Practice Magazine to learn more about what developing a website could do for you.
If you are a dental practice and are looking to see what kind of packages could be available to you,
call our team. We'll be happy to offer you the best possible advice on what a website for your company could achieve.
Dental Practice Magazine felt many of their readers would benefit from having up to date web advice from the experts, so they called upon Toolkit founder Marcus Green to do exactly that.