Hello and Welcome

We are now half way through the year and what a year it has been for Toolkit Websites so far!  This month we would like to welcome not one, not two, but three new staff members! Jack has joined our Technical Support Team, Leah will be focusing on Client Support and Will is the newest addition to our Sales Team.

In this months issue, we see why a company blog can get you more business, take a closer look at Google Analytics, a fantastic tool for tracking visitors to your website. I'll tell you the best way to phrase your content for SEO, and how to submit your website to the major search engines from within the Toolkit. We also put the spotlight on Frontier Fitness and First Aid Works, for two fantastic website designs we have launched this month.

Unique Content Phrasing!

What are the most unique parts of your site? What services do you provide that your competitors don’t, which products do you sale which you know will gain interest? Replacing general terms with specific detail can have an enormous impact on who finds you on the web and how fast.

Another question you might want to ask is where are you? The answer to this may seem very obvious but being location specific has been proven to dramatically improve the optimization of your site. All of these words together can increase their power by using them together.

Phrases are more focused than single words. If you are a driving school, what separates you from every other driving school in the UK? “Driving” may be a word you find frequently on your business site, but driving what? Driving where? What is the service?

“Driving Instructors West Sussex.” Linking those words give a whole new focus to what your website is really about.

Get info on our new copywriting service turning your text from good to great! >> 

Search Engine Submission

Did you know you can submit your website to the major seach engines from the Toolkit? We have links to Google, Yahoo and MSN, now called bing.

Submitting your website ensures you get indexed on their database so you can be found by customers looking for your business.

Here’s a guide on how you can submit your site >>

Blog Design Service

Do you blog? Keeping your clients informed of your news and services is a great tool in securing strong customer relationships. Keeping an online blog is a great way of keeping your clients and colleagues informed of news and changes within your business.

We maintain our own blog to let our customers know about new products and service, the latest web deisgn news and tips and tricks for small businesses on how to get the most from their website.

If you want to see how we use our blog visit blog.toolkitwebsites.co.uk

Many free online blog sites offer you a standard blog page with no room to customise or brand your posts. With online marketing a good message is just as vital as knowing who those messages are coming from, so ensuring your name is always identified with your words is a must!

Keeping your blog in line with your website helps creates a really strong brand identity. Having a blog skin design which follows the design of your website is not only a fantastic branding tool but also an excellent marketing tool for your SEO. People finding your blog posts on the net can then instantly see your company design and be redirected to your site.


 Find out more information on our blog design service >>