The need to stay connected online is becoming increasingly more important in the business world, but with the vast selection of social networking sites available it can be difficult to know which sites would be most beneficial to your business.
LinkedIn is a Social Networking Website which specialises in business users. Having over 40 million users from 170 different industries, it can prove to be a powerful resource to all businesses.
Every LinkedIn user is welcomed to create an individual professional profile. This shows everyone in your network your professional history, qualifications, skills and accomplishments. That could be utilised both within your business and to external clients who may be viewing your business profile.
You can also create a LinkedIn group for your business, allowing your client to join and network with each other whilst building your brand. It's a good forum to use to get feedback on your work.