How Do I Improve the Search Engine Performance of my Website?

Now you've got your great company website from Toolkit Websites , it's only natural that you want the website to have the best search engine ranking possible and start generating business for your company. The great thing is that with the Search Engine Tools built into the Toolkit from Toolkit Websites, you've got everything you need to achieve the search ranking you want!

1. Analyse Your Website Traffic

Set up Google Analytics so you can measure your website traffic and what keywords visitors currently use to find your website. Watch a video on why you need Google Analytics on your website.

Here's a guide on how to setup google analytics:
http://www.toolkitsupport.co.uk/setupanalytics

Here's a guide on how to setup monthly google analytics reports:
http://www.toolkitsupport.co.uk/setupmonthlyreport

or we can set it up for you for a small fee if you're pushed for time.
Google Analytics Setup

2. Optimise your Meta Data

Continue to optimise your website for search engine performance. Make sure your keywords phrases appear in as many different places on your website, and add variations of those phrases as well. Here's some info on how to use your Page Meta Data to it's full potential:

Here's a guide on how to optimise your meta description:
http://www.toolkitsupport.co.uk/how_to_optimise_your_meta_description

Here's a guide on how to optimise your meta keywords:
http://www.toolkitsupport.co.uk/how_to_optimise_your_meta_keywords

3. Get a free Google Local listing on Google Maps.

Google Local is the new Yellow Pages. With search terms becoming increasingly location specific, you need a listing on Google Local. Your business details are attached to a pointer on Google Maps, and these Google Local results appear at the top of search listings.

Watch our video on Google Local
http://www.toolkitwebsites.co.uk/Google_Local

4. Put Videos about your Business on Youtube.

Over half of all search engine traffic at the moment is Video, with Youtube being the second most popular search engine. Make some films of your work with a digital camera and upload your videos on Youtube. Add a link to your website in the Video Description.

5. Get Blogging.

Write a useful article for people looking for your products or services packed full of keywords and submit it to blogs and websites looking for content in return for links. The Toolkit Websites Southampton blog has loads of hints and tips on how to market your business online.

Read our guide on why you need a blog.

6. Find Out Who Links to You.

You can check to see who is linking to your website using Google. Type

link:http://yourwebsiteaddresshere.co.uk

to see who's linking to your website. If there's no one linking to you but you, then approach friends and colleagues who have websites to add links to your website.

The best sites to ask to link to you are ones in related fields as these give you some Google authority. So a link on a website of a company you've worked with would be better than a link on a friend's who runs a company in a completely unrelated field.

The Toolkit offers many other tools for getting a good ranking, and to help you we have written a comprehensive guide on what you can do to get a good ranking using the Toolkit. Download our Free Guide:

7. Get A Dynamic Sitemap

We also provide a search engine sitemap submission tool.  You can submit the sitemap  to Google, Yahoo! and other search engines to make them aware of your website.

For more information on this product see What is a Sitemap file and why should I have one?

8. Use Pay-Per-Click Advertising (PPC)

In the short term, why not consider Pay Per Click Advertising? This can be working for you whilst your natural search ranking is building through your SEO.

This is the process of advertising with Google, Yahoo, and MSN to guarantee that your website will be clicked on by visitors who have searched for relevent search terms. Typically your advert will always appear on the first page and how much you pay determines how high your ad will appear. This process is the easiest to guarantee visitors to your website however you pay per click for each visitor (from 5p to £5 per click).

Sign up for a Google Adwords Account

In a nutshell:

• Choose which keywords you want
• Write relevant adverts with links to your website
  
• Set a daily budget (from £2 per day to £200 per day!)
• You will receive visitors to your website

More Info: Pay-Per-Click (PPC) Strategy