What Do I Need from a Business Website?

Our Senior Sales Executive, Will Howard, spends a lot of time talking to business owners about their websites. This has given him a great deal of insight on what companies really need from their websites. Here's what he had to say:

Whether you are a sole trader or a large corporate, your website is going to be the centrepiece of any marketing that you do, and in many cases, the route your prospective clients take to get in touch with you first off.

Any print materials; company brochures, business cards, letterheads, compliments slips should all contain your website address so that you can offer further information if required. Everything should feed back to the website. If your website address is a bit long winded, we can help you register a shorter one.

First impressions are just as important for businesses as they are for individuals. You wouldn’t place an order with a company who you were in urgent need of their services if you didn’t like the way they present themselves, and this is exactly the way your prospects are looking at your company. Make sure your website is built by a professional company with professional design! Take a look at some of the extremely high quality design work created by our design teams.

A website isn’t just a tool for attracting new business; it must also be relevant to your existing customers.  They will also visit your website to find out about additional services you offer, any latest news that you are reporting and any changes to your terms and conditions – especially if you link to pages of your website to any newsletters that you send out, just like this one.

This really emphasises the need in today’s marketplace to have an updatable website. At Toolkit Websites, we’ve developed our own Content Management System (CMS), which allows our clients to update their websites 24/7 from any computer in the world! Find out about the Toolkit CMS here.

Most businesses will want to feature on the first page of the search engine results for their specific keywords. There are many factors that determine how the search engines index websites, and with constantly changing algorithms used, it’s very difficult for anyone to know the exact criteria being used.

What is for sure, however, is that a regularly updated website will always climb the listings faster than a more static website. Whilst building all of our websites, we at Toolkit Websites ensure that your website structure is built to be as search engine friendly as possible and the Toolkit also gives you some great search engine tools to help you get maximum results.