Our founder Marcus Green has been featured in
Taxation, the online magazine for tax professionals.
Speaking to Daniel Selwood, Marcus outlines how tax professionals can use their online presence to engage with their clients.
Here's a snippet of the article:
" 'It’s all about education,’ says Marcus Green. He’s a web commentator whose firm,
Toolkit Websites, provides online solutions to more than 1,000 small businesses. ‘Tax is complicated, but the beauty of the web is that it can simplify subjects.’
Although that’s not the case with the HMRC site, which compared to other services for managing personal finances – online banking, for instance – is ‘a complete dog’. That’s Marcus’s phrase; he has an idea for the ideal Revenue offering. It’d allow a taxpayer to log in to a personal, secure space that would contain easy-to-follow information about his or her tax status and history.
It’s a utopian vision that won’t become reality in our lifetimes. It’d be a logistical nightmare, financially crippling, and trying to placate myriad concerns about privacy would have the taxman tied in knots for years and years.
We’ll have to settle for the next best thing, which is judicious use by tax advisers of their online resources. That returns us to the point Marcus makes about the need to educate.
It’s not a tricky thing to do and no special kit is needed, although some care is necessary. You, as a tax expert, should simply pick a salient subject, and then post an update – a story, guide or opinion piece – that’s short (no more than 500 words; 300 is a better length) and easy to follow (eschew jargon and overly technical detail)."
To read the full article visit the Taxation website.
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